German Speaking Brand Operations Manager

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Our client is a very successful Online Casino and Sportsbook operator which is looking to strengthen its team in Malta.

As a Brand Operations Manager where you will be responsible for running the day to day operational activities according to the brand vision and strategy generating growth towards set KPI’s to meet agreed company objectives.

This is an exciting role where you will be involved in all steps from planning marketing campaigns to evaluating them and continuously work on improving in terms of targeting, communication, conversion, offers and more. You will activate, retain, and reactivate customers in the best possible way, and ensure that the look and tone of voice on site and customer communication are to the highest standards and always on brand.

You have a passion for the igaming industry and are into both games, casino and sports. It’s fun overseeing all marketing, advertising and promotional material and activities. Your experience has allowed you to have a great understanding of the market, of how businesses operate internally and you get a buzz from building positive working relationships with multiple teams. You are sociable, fun and comfortable working in a fast-paced team environment.

Your responsibilities:

  • Manage a team of executives providing support and contributing to individual growth and development.
  • Oversee the planning, execution and delivery of activation, retention & reactivation campaigns and communication schedule in order to maximize brand revenues. This covers all campaigns through all targeted marketing channels (primarily email, SMS, onsite, DMs, Telesales & mobile push)
  • Oversee and ensure all campaigns and customer communications are according to set brand guidelines.
  • Analyse and report the results (delivery, uptake and revenues) of campaigns together with the BI team and actively seeks to optimise and improve based on findings. Frequently testing new offers and campaign ideas and suggesting improvements with the help of the analysts
  • Monitor top customer performance & high potential customers and keep a steady eye on player behaviour (activity, deposits, offer uptake etc) in order to quickly get numbers on target
  • Oversee the running of any loyalty programmes and liaising with Country Manager regarding branding, TV commercials, external online media etc to ensure acquisition and CRM activities are aligned (where applicable)
  • Liaise with central operations (VIP, Payment, Customer Support) around customer activities to ensure 360 degrees’ visibility
  • Establish solid communication channels to central operations to inform them about planned campaigns to ensure synergy
  • Liaise with Business Development team regarding software bugs, testing new features and requesting further improvements and developments.
  • Recruitment and training, working on processes and procedures together with Brand Development and being the go- to person whenever campaigns issues occur.

Requirements:

  • Experience in a similar role in Gaming with at least 2 years of relevant marketing experience
  • An analytical mindset with strong organisational skills, excellent time management and experience of balancing multiple projects essential
  • Great understanding of a customer’s lifecycle and knowledge about bonuses and how to calculate bonus costs
  • Detail oriented with the ability to prioritize tasks and manage deadlines for large, multi-phase projects
  • Native level of German and fluent in English (both written and verbal) with the ability to tailor your dialogue to effectively deliver and cater for a variety of audiences
  • Knowledge of casino, sportsbook, and/or lotto and CRM experience essential

Or, know someone who would be a perfect fit? Let them know!

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