German Speaking Brand Executive

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Our client is a very successful Online Casino and Sportsbook Operator which is currently looking to strengthen its team.

As a Brand Executive you will be responsible for the day to day execution of operational tasks as planned with the Brand Operations Manager and CRM Manager. This includes, but is not limited to, creating offers, writing copies, translating to German, sending newsletters and SMS, plan, analyze and track CRM offers.

So, as this job includes a great deal of different tasks and aspects of the CRM category attention to details is very important as you will be sending newsletters and SMS to thousands of customers, as well as creating offers linked to the communication. The ability to work in a team will also play a big part as you will be working closely with the Brand Operations Manager to ensure that the brand is performing and targets are met.


  • You will be responsible for the day to day execution of operational tasks as planned and agreed with the team, according to the brand vision and strategy – and with a focus on the German market.
  • You will be writing copy, managing the delivery of translations (if required) and creative, ensuring the content (games, promotions, text) in all brand channels is always fresh and up-to-date, as well as executing and delivering customer communications through all targeted marketing channels (primarily email, SMS, DMs & mobile push).
  • Working with the brand team to create monthly CRM campaign plans as well as following up on results independently and together with the BI-team.
  • Coordinating campaign briefs and requests within the team and/or to central teams according to agreed timelines.
  • Creating and publishing engaging copy according to the brand tone of voice. The copy will be used for customer communication (onsite, content, emails, banners etc.) to encourage new and existing players to engage with the site/brand, to play lotto, casino, and take part in promotions.
  • Updating content such as text and resources on the brand sites.
  • Using internal and third-party provider platforms to create campaign specific pages and promotions. Ensuring correct groups/segments/offers are used, that correct sections of the website are updated and items are published/unpublished as per plans.
  • Managing and executing the brands’ communication delivery, accurately and as per given timelines. Responsibilities will include setting up, testing, sending, tracking and reporting on email, SMS and push campaigns.
  • Setting up and execution of automated activities (all life-cycle stages).
  • Establishing solid communication channels to central operations to inform them about planned campaigns to ensure synergy.


You are German speaking to a native level and fluent in English with an interest in Casino and Sports. You have excellent time management skills with the ability to work under pressure and to deadlines. You have an analytical mindset with great attention to detail and great problem solving skills. You come with experience within CRM (segmentation, campaign planning, implementation) copy and communication would be considered a plus. You are confident and have experience working with online applications, such as MS Office, and if you have worked with different back offices and email marketing tools this would also be considered a plus!

Or, know someone who would be a perfect fit? Let them know!


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