Our client is a successful lead generation company with their base in Malta, and due to an internal promotion, they are seeking a highly experienced Head of SEO to join ranks. You will own the full organic growth strategy for multiple casino and sportsbook brands operating across GEOs where competition is aggressive and search demands rapid adaptation. Extensive experience of working with iGaming SEO is essential to be considered for this role. 

You’ll collaborate closely with content, developers and leadership to ensure SEO is baked into every aspect of our digital presence. This is a high-impact role with the freedom to innovate, test, and create sustainable long-term growth.

This role requires someone who understands how to scale organic traffic in challenging environments, navigate algorithm volatility, outrank affiliates and operators, and build systems that work across rapidly expanding markets.

Role & Responsibilities

• Take full ownership of SEO across multiple brands and GEOs
• Build and execute a long-term SEO strategy tailored for specific iGaming markets
• Lead SEO efforts across casino, sportsbook, review sites, and authority hubs
• Evaluate market trends, competitor tactics, and SERP movements unique to markets
• Develop strategies that scale across multiple domains and GEOs
• Work together with the Chief Technology Officer (CTO) to conduct deep technical audits for large, complex websites with thousands of pages
• Improve site architecture, crawlability, indexation, and Core Web Vitals
• Implement schema, speed optimisations, internal linking networks, and mirrored domains
• Maintain stability across fast-changing algorithm environments
• Oversee regular technical audits to ensure crawlability, indexation, and optimal site health
• Build content frameworks for GEO-specific clusters
• Conduct advanced keyword research to identify profitable opportunities
• Optimise existing content to match evolving search intent
• Maintain high-quality content at scale
• Partner with content teams to ensure SEO best practices across all digital assets
• Working with the Head of Link Building, develop link-building strategies suited to the competitive iGaming landscape.
• Manage outreach, digital PR, and authority-building partnerships
• Maintain strong backlink profiles across multiple brands
• Build dashboards and KPIs for rankings, revenue, traffic, and authority
• Closely monitor search updates impacting casino/sports SERPs
• Run experiments on pages, layouts, metadata, and content

Skills and Experience

• 5+ years of hands-on SEO experience
• 2+ years in a senior / lead role
• Proven success driving organic growth for high-traffic websites
• Expert knowledge of SEO tools (e.g., GSC, GA4, Ahrefs, SEMrush, Screaming Frog).
• Strong understanding of technical SEO and analytics
• Experience in multilingual or multi-market SEO
• Thorough understanding of growth-marketing, CRO
• Experience of driving projects, acting team lead for engineering and product teams
• Strong leadership & collaborative skills
• Data-driven solution-finder
• Able to translate complex technical information to non-tech stakeholders

About this role

• Competitive salary + performance-based incentives 
• Malta-based but mainly remote - meet your colleagues a couple of times monthly
• Preference for employment but consultancy-contract can be considered
• Freedom to innovate in a high-growth, ROI-driven environment
• Access to premium tools, content resources, and technical support
• A flexible, remote-first culture with strong internal collaboration

Please, apply with your detailed CV in English

Feedback on applications will be made by 25/11/2025

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