We are searching a talented Performance Marketing Manager to take full ownership of paid media strategy for a well-funded startup-brand. The role is hands-on, with only three persons driving the acquisition for the brand targeting Finnish players.

Salary up to €65K !

Role & Responsibilities

• Plan, buy and optimize campaigns across all channels, incl social and re-targeting channels with a relentless focus on acquisition, ROI, and sustainable growth
• Grow partnerships with networks, agencies, and tech providers
• Build the performance marketing function from scratch to become a key driver of player acquisition and brand visibility in the Finnish market.
• Design and execute the full performance marketing strategy
• Take ownership of media buying, from campaign setup to optimisation and scaling
• Define, track, and optimise campaigns based on key KPIs
• Run retargeting and reactivation campaigns to maximise player LTV
• Develop clear reporting dashboards to track spend, performance, and ROI across channels.
• Represent the company at key iGaming and digital marketing events

Required Skills & Experience

• University education in marketing/business or equivalent
• Proven track record (4+ years) in performance marketing within the iGaming industry
• Fluent in Finnish and English, written and spoken
• Strong hands-on experience with programmatic buying, DSPs, paid social, and display networks.
• Excellent knowledge of player acquisition funnels, retargeting strategies, and ROI optimisation
• Solid analytical skills with the ability to turn data into actionable insights
• Experience working with tracking platforms, attribution tools, and analytics dashboards.
• Business savvy with focus on profitability and growth
• Comfortable building from zero and working in a fast-moving startup environment
• Willingness to travel for industry events

About this role

• Small team of 3 people driving acquisition
• Backing from large, international team
• Office in Sliema/Gzira
• Hybrid work model with flexible hours
• Salary up to €65K
• Benefits not yet in place – but will be, and you will be rewarded when the brand performs to meet and exceed targets
• Ample room for professional growth!
• Starting date mid-late November 2025

Please, apply with your detailed CV in English

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